Selected professional work
A selection of launches, systems, and smaller interventions. Some client names and operational details are omitted where the work is confidential.
AI product launch · Turkey
Contributed to the Turkish go-to-market launch of Yandex AI, which reached #1 among all apps in the local App Store within its first days.
Urban mobility · Kazakhstan
Helped introduce an e-scooter product in a market where public acceptance was as important as reach.
Selected client and operational details are omitted where appropriate.
Creator partnerships · Dubai
Built a repeatable creator-partnership system focused on local relevance, organic reach, and cost efficiency.
Selected client and operational details are omitted where appropriate.
Crisis communications · International
Designed and introduced a cross-market system for fast-moving operational and reputational incidents.
Selected client and operational details are omitted where appropriate.
Earned media · Azerbaijan
Spotted an absurd route inside a competitor’s app, turned it into a local media story, and prompted a public response from the company.
Product communication · Yandex
Originated a series of communication ideas that turned product features into formats people wanted to play with and share, and owned the results.