Product communication · Yandex
Turning product features into internet-native formats
Built a series of communication ideas that turned product features into formats people wanted to play with and share.
Context
The situation
The product needed public-facing formats that made features feel alive instead of technically correct but forgettable.
Challenge
What needed solving
The challenge was to design ideas that felt native to the internet, not like ads disguised as experiments.
Contribution
What I worked on
- Developed the creative ideas behind the formats
- Led the work from concept through public release
- Helped turn each experiment into a finished public format
Method
The working logic behind it
- Internet-native proof loops
- Creative strategy for technology products
Evidence
How this can be verified
- Public media coverage: Multiple public stories documented how the formats travelled. · status: public_supporting_links_available · source: media_mention
What this proves
Why this case matters
- Can translate product behavior into formats that people actually want to share.
- Can move from weird idea to legible public experiment without losing the product logic.
References
What can be checked outside this page
- Afisha Daily: How people talked to Balaboba
- RBC Life: IKEA product names turned into movie titles
- Afisha Daily: Jokes about the yandex.ru redirect
- Media mention: Afisha Daily and RBC Life covered the resulting formats. · public
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