Live conversations · 2021
🎙️ Building a breakout format during the brief and beautiful Clubhouse era
Created and hosted a recurring interview format that grew into one of the most visible Russian-language communities on an emerging platform.
- 50+
- sessions
- 150M+
- total listens across platforms for created content
Story
How it unfolded
The format began almost accidentally: a room called ‘Who is he and why is he needed?’ turned into a repeatable way to introduce public figures through live, horizontal conversation.
At a moment when the platform still had few established rules, the project found a native format and scaled quickly.
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