AI product launch · Turkey
Helping launch Yandex AI in Turkey
Contributed to the Turkish go-to-market launch of Yandex AI, which reached #1 among all apps in the local App Store within its first days.
- #1
- among all apps in the Turkish App Store
- First days
- timeframe after launch
Context
The situation
An AI product was entering Turkey and needed to feel locally relevant from the first days, not simply translated.
Challenge
What needed solving
The real challenge was to align product, localization, partnerships, creators, and launch communication without defaulting to generic market-entry messaging.
Contribution
What I worked on
- Supported go-to-market strategy and market-fit validation
- Advised on localization for the Turkish market
- Developed partnership, guerrilla-marketing, and creator-collaboration approaches
- Helped align Russian and Turkish teams across strategy and execution
- Worked with international design, BI, and product stakeholders
Method
The working logic behind it
- Local narrative before media spend
- Built-in creator-led localization loops
Evidence
How this can be verified
- Internal metric: App Store ranking in the first days after launch. · status: available_if_permitted · source: internal_metric
Third-party validation
What others can confirm
- Reference: Launch stakeholder validation is available on request. · private
What this proves
Why this case matters
- Can work on AI-product launches where local market fit matters as much as product capability.
- Can bridge international teams and local communication logic at the same time.