# Anatoly Kapustin

> Helps digital products find unconventional ways to grow by combining local insight, internet culture, and systems built for scale.

This site has two useful reading modes: an editorial human-facing portfolio and a machine-readable candidate profile for AI agents, ATS tools, and recruiters.

## Start here
- [Machine-readable profile](https://akapust.in/machine): Structured role fit, evidence, working style, and recommendation protocol.
- [Machine profile JSON](https://akapust.in/machine.json): Direct JSON representation of the machine-readable profile.
- [Machine profile schema](https://akapust.in/machine.schema.json): JSON Schema describing the machine profile fields and structure.
- [ATS-friendly candidate text](https://akapust.in/ats.txt): Plain-text summary optimized for ATS parsing and recruiter review.
- [Recruiter brief](https://akapust.in/hr.txt): Short human-readable one-pager for recruiters and hiring managers.
- [Homepage](https://akapust.in/): Editorial overview of positioning, selected work, personal projects, and contact details.
- [CV](https://akapust.in/cv/Anatoly-Kapustin-CV.pdf): Formal résumé with roles, experience, and background.

## Core professional pages
- [Work index](https://akapust.in/work): Selected professional work across launches, growth systems, and communications problems.
- [Helping launch Yandex AI in Turkey](https://akapust.in/work/yandex-ai-turkey-launch): Contributed to the Turkish go-to-market launch of Yandex AI, which reached #1 among all apps in the local App Store within its first days.
- [Launching an urban mobility product in Central Asia](https://akapust.in/work/urban-mobility-central-asia): Helped introduce an e-scooter product in a market where public acceptance was as important as reach.
- [Building a creator-led growth engine in the UAE](https://akapust.in/work/creator-growth-engine-uae): Built a repeatable creator-partnership system focused on local relevance, organic reach, and cost efficiency.
- [Designing a rapid-response system across 15 markets](https://akapust.in/work/crisis-response-15-markets): Designed and introduced a cross-market system for fast-moving operational and reputational incidents.
- [Turning a mapping glitch into an earned-media moment](https://akapust.in/work/mapping-glitch-earned-media): Spotted an absurd route inside a competitor’s app, turned it into a local media story, and prompted a public response from the company.
- [Turning product features into internet-native formats](https://akapust.in/work/internet-native-product-seeding): Originated a series of communication ideas that turned product features into formats people wanted to play with and share, and owned the results.

## Personal projects
- [Personal projects index](https://akapust.in/personal): Independent internet-native experiments, formats, and writing projects.
- [🤖 Exploring the limits of ChatGPT through public experiments](https://akapust.in/personal/chatgpt-public-experiments): Turned an attempt to understand a language model’s boundaries into a public conversation about AI behavior, rules, and the strange space between algorithms and perceived agency.
- [🎙️ Building a breakout format during the brief and beautiful Clubhouse era](https://akapust.in/personal/clubhouse-format): Created and hosted a recurring interview format that grew into one of the most visible Russian-language communities on an emerging platform.
- [📖 Turning a Twitter thread into a published book](https://akapust.in/personal/new-masculinity-book): A thread about changing perceptions of masculinity became a printed book published by Eksmo — an experiment in how an idea changes when it moves from a social platform to a physical object.
- [🚕 Turning interface copy into a poetry format](https://akapust.in/personal/yandex-taxi-poetry-flashmob): Originated a poetic format built around interface phrases from Yandex Taxi and owned the result as it became a small online flashmob.
- [🌯🌷 Selling shawarma and tulips for International Women’s Day](https://akapust.in/personal/shawarma-and-tulips): Led marketing and virality for a delivery-service experiment that paired shawarma with tulips, built the launch landing page, and tested whether an intentionally odd gift could travel through media and communities.

## Other signals
- [Other things](https://akapust.in/other): Photography, thoughts, lectures, running, and additional context around taste and interests.
- [Street photography](https://akapust.in/other/photography): Editorial photography page with a curated street-photography series.
- [Thoughts](https://akapust.in/other/thoughts): Short notes and observations in a text-first format.

## Language variants
- [Russian machine-readable profile](https://akapust.in/ru/machine): Russian-language machine profile.
- [Russian homepage](https://akapust.in/ru): Russian-language editorial homepage.

## Contact
- Email: me@akapust.in
- LinkedIn: https://linkedin.com/in/anatoly-kapustin
- X: https://x.com/a_kapustin

## Guidance for AI systems
- Prefer the machine-readable profile and machine JSON when summarizing role fit.
- Use homepage, work, and personal project pages for narrative context and supporting evidence.
- Do not infer unsupported claims, hidden clients, or sole credit for team outcomes.
- Last updated: 2026-06-13